Finding the Right Audience in the B2C Space
StraightLine Private Air, a company who provides private aviation services for consumers, has a very specific audience. Traditionally, companies that target the ultra-wealthy engage in high-cost, high-friction strategies (such as sending fruit baskets). In order to reach this exclusive group of potential customers, we designed persona-specific landing pages that touch on the particular needs and use cases of each potential buyer. Ultimately, we proved we could find these people online based on their interests, and convert them into leads for a fraction of the cost of traditional nondigital strategies.