Growth Marketing is relatively new, and diametrically opposed to most of the traditional methods in digital marketing. In a sense, growth marketers have reinvented the art and science of digital marketing, and have brought a new look at how companies can better utilize their digital marketing spend to acquire customers. No more standing on corners, shouting at people to try your products. No more sending out mass mailers, most of which get thrown in the trash. No more eBlasts! Let me say that one more time for the people in the back… NO MORE FUCKING EBLASTS.
No, today’s growth-stage company should be well-versed in the tenants of growth. But… WTF is growth? Great question, and a question that I love to answer, because this stuff is cool. This stuff is my life’s work. This is what I wake up for in the morning (aside from my wife and kids, of course).
Take a look at the slideshow below, and please, reach out to me if you have any questions. Cheers!