UPDATE: Stage Fund changed its name to Edited Capital in Fall 2024 to reflect an enhanced strategic focus on rewriting the story for undervalued startups. CleverFunnel continues to serve as an operating company and growth marketing partner of Edited Capital. Learn more about the rebrand here: editedcapital.com
Denver, CO: Edited Capital has announced the acquisition of CleverFunnel Digital, a Denver-based agency with a focus on market discovery and strategic growth. The move represents a significant step forward for Edited Capital, furthering its mission of supporting early-stage, venture-backed companies unable to raise continuing capital in today’s environment.
“CleverFunnel’s truly unique approach takes the guesswork out of marketing so companies know exactly how to spend their marketing budget for optimal results,” said Krista Morgan, Founding Partner & CEO of Edited Capital. “Their perspective fits perfectly with how we do things here at Edited Capital—which is to roll up our sleeves, dig deeper into the numbers, and deliver bottom-line results.”
As part of a proprietary 100-day turnaround process co-developed with Edited Capital, CleverFunnel will provide a blend of services to their portfolio companies. Prior to an acquisition, CleverFunnel will perform critical due diligence services on prospective portfolio companies. Following an acquisition, they will implement Edited Capital’s marketing playbook to drive cost savings and profitable growth.
This will include deploying a series of advanced discovery tests to inform how these brands engage with their customers and maximize the impact of their marketing investments. Combined with a complete suite of strategic and creative support through tactics such as email, design, social media, copyrighting, and ad buying, this will enable Edited Capital’s portfolio companies to optimize acquisition and deliver results at competitive costs.
“I started CleverFunnel with the hope that we could do things differently, with a focus on challenging our assumptions through a rigorous and scientific approach,” says Chris Franks, who founded CleverFunnel in 2017. “I firmly believe in the competence and ingenuity of this team, and I have no doubts that they will continue to thrive as part of Edited Capital.”
Edited Capital is a private equity firm based in Denver with a focus on early-stage, B2B technology companies seeking alternative sources of funding. Many of these companies have been overlooked by traditional venture capital but still show exceptional promise. Often in such cases, company leaders must revisit and revise their go-to-market and growth efforts to align with new business objectives. CleverFunnel will assist with strategy and execution at this phase.
“This is a huge opportunity for us,” said Greg Sheldon, Managing Director at CleverFunnel. “It gives us the resources to expand our services and deliver meaningful impact to a broader array of clients. It also brings us in contact with new, amazing companies that share our core value of using data to challenge the way things have always been done.”
Beyond the Edited Capital portfolio companies, CleverFunnel will continue to deliver transformative go-to-market strategies and turnaround marketing services for both new and existing clients in sectors that includes technology, wellness, non-profit, venture capital, and private equity.
