Get to Know CleverFunnel

We’re a small, fierce group of marketing engineers, obsessed with our clients’ success. And craft beer.

Like most good ideas, it started with a beer.

Chris Franks, a serial entrepreneur, and mainstay of the Denver Startup Community, couldn’t sleep at night. The way companies were approaching customer acquisition was broken. He knew it. His previous companies had created innovative ways to find customers, and he saw that the world was changing. In five years, every smart company would use data-driven customer acquisition. That much was certain. What role would he play? This is what was keeping him up at night.

Lisa Bongiovanni, equally as frustrated at the marketing status quo, had started her own shop. Why were people sitting around expensive conference rooms talking about what they thought would work?  Modern customer acquisition had nothing to do with opinions. We had the technology to test and prove every hypothesis. Why did people with big titles still rely on their hunches? Even the smart companies that enlisted her help seemed to be missing the mark.

A mutual friend introduced Chris and Lisa, and they bonded over a beer (okay, several beers). By the end of the night, the idea for CleverFunnel was born, on the back of a napkin.

Today, CleverFunnel works with some of the smartest and fastest growing companies around. They work with growth stage companies that are ready to significantly grow their business in the coming year.

Growth Solves [Nearly] All Problems”

Sam Altman, Y-Combinator

What We Believe

Moneyball for Marketing

If data could break the curse of the Bambino, surely it was powerful enough to help people find customers.

If You Can’t Measure It, It Didn’t Happen

We laugh every time we see the Geico commercial with Ice T.  It’s delicious! Even if it’s funny, as a Growth Marketer, it makes no sense. Unless there is a click, a visit, or an email open, it didn’t happen. We only concern ourselves with those things that can be measured, and we measure all things!

Enjoy the Ride

The moment you figure it out it changes. This work is a never-ending process of learning more about the evolving wants and needs of your target market. If you’re like us, you love the work, and it is an excellent ride.

Be Brave

This game is for the bold.  You must be prepared to get it wrong.  The Growth Marketer celebrates failure at the same level as we celebrate success. In both cases, we’ve become smarter.  It can be scary to try something entirely new and weird, but those strange tests are often the ones that win the most significant results. Be bold and remember, no one is going to take away your birthday if you mess up.

You're Wrong

Put on your big kid pants because it’s time for some harsh truths. Your opinion about how your company wins customers doesn’t matter. Our opinion doesn’t matter. No one’s opinion matters. The only thing that matters is what we can prove.  Growth Marketers are only interested in verifiable truths.

Full Funnel

While traditional marketing is only interested in gaining awareness and exposure for your product, growth marketing takes a full-funnel approach to customer acquisition. Growth professionals look at the entire buyer’s journey and apply our structured and data-centric approach to every portion of the buying process.

Think Small

Remember Rule #1? At the heart of Growth Marketing is the idea of small tests. Why would companies spend millions of dollars on things that hopefully will work? We have the tools to find out whether or not a tactic will be useful before we waste a bunch of time and money.

Working with us.

The three acronyms that guide us:

Get Shit Done

We move fast, we work fast, we talk fast we get shit done.

Figure Shit Out

As with everything new, there is no playbook. We use our brain matter to figure out the best way to get results for our clients.

Get Weird

We’re weird… but we think we’re good weird! Think freely. Be yourself. Let your nerd flag fly.

Who We Are

  • Lisa Bongiovanni
    Lisa Bongiovanni Founder

    Lisa is the founder and owner of CleverFunnel Digital. She’s lively, spunky, and full of great ideas. Her two favorite animals are Vino (her dog) and green frogs.

  • Chris Franks
    Chris Franks CEO

    Chris is the CEO CleverFunnel. He likes to be outside and to spend time with his friends and family. It’s a bonus if he can do those two things together.

  • Max Schosid
    Max Schosid Marketing Production Manager

    Max is a Denver native. When he’s not blasting out copy, you’ll probably find him cuddling his two cats, Harrison and Boo. Ask him about how to cook chicken, and he’ll give you at least five different ways.

  • Ivan Andazola
    Ivan Andazola Marketing Engineer

    Ivan likes marketing. He also likes westerns among other things. When he’s not marketing his wares, you can find Ivan creating and spreading conspiracy theories across the internet, some of which he has started believing. They all involve Bill Cipher.

     

  • Luke Rothschild
    Luke Rothschild Marketing Analytics Manager

    A transplant from Denver’s music industry, Luke is a marketing professional, music lover, tech enthusiast, and science fanboy. He’s always looking for new sci-fi and houseplants.

  • Mika Hutton
    Mika Hutton Marketing Engineer

    Mika loves data analysis, marketing trends, and cheesy sci-fi. Her favorite moments are spent lying in the grass with her family, staring at the stars. During the day, you’ll find her 3D printing or processing astrophotography.

  • Dan Pagliarini
    Dan Pagliarini Developer

    Dan is an aspiring Googler who hopes to steal jobs from Silicon Valley companies and bring them to Denver with a vengeance. Dan hates music but is certainly not above partying to The Monster Mash.

  • Vino Blanco Capone Bongiovanni
    Vino Blanco Capone Bongiovanni CleverFunnel Mascot

    Vino is CleverFunnel’s mascot. His main responsibilities include making sure we don’t leave food on the floor, alerting us when car alarms are going off, eating everything he can get ahold of, and getting sick from eating everything he can get ahold of. Vino enjoys long walks on the… anywhere. He likes walks.

  • Wyatt
    Wyatt Office Coyote

    Wyatt is CleverFunnel’s official coyote and quickboi. His background is in alerting us when anyone is approaching the door, sprinting around the office, and impersonating pigeons. He enjoys hiking, tug-o-war, and belly rubs.

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