by Lisa Bongiovanni | Aug 28, 2020 | Uncategorized
If your online store hasn’t pivoted to accommodate The New Normal, you’re running out of time before the mother-of-all online sales challenges: Adjusting your strategy to compete during the Thanksgiving holiday. Die-hard brick-and-mortar purchasers are now...
by Lisa Bongiovanni | Aug 26, 2020 | Analytics
Envision Google Analytics on steroids and with more data than the Matrix, and you have a pretty good picture of Google Signals. This new product from Google is exactly what small businesses have been waiting on. It is a game-changer for businesses wanting to...
by Lisa Bongiovanni | May 8, 2020 | Growth Marketing
Goodbye Neiman Marcus, J. Crew, and what’s sure to be a whole lot more of really irrelevant brands that are filing for bankruptcy this week. Other than being thirty years younger and 100k poorer than their target demographic, I have nothing personally against these...
by Lisa Bongiovanni | Apr 18, 2020 | Growth Marketing
Take a look at your blog. Does it adequately cover all the topics relevant to your brand in a coherent, organized fashion, or is it a chaotic, intermittent blathering of random bullshit? I mean, we’ve all been there: No inspiration for days, and then...
by Lisa Bongiovanni | Mar 9, 2020 | Growth Marketing, Marketing Lore
Does it seem like more and more advertising campaigns are targeted to buildings and logos rather than actual people? Traditional B2B marketing practices place a bizarre emphasis on designing solutions for either a brand’s image or a corporate logo. After all,...
