by Lisa Bongiovanni | Jul 25, 2018 | Blog Posts, Marketing Lore, News
About once a year, the CleverFunnel team gets together and sees what ways we can force metaphors with popular cultural events. This time? It’s the ever-popular Shark Week. Here’s how it happened: Lisa announced to everyone that it was important that we go...
by Lisa Bongiovanni | Jul 18, 2018 | Blog Posts, Growth Marketing, Marketing Lore
I don’t mean to sound so crass, but I feel like we’re living Groundhog Day over and over and over again. The Fortune 500 companies we all know and look up to for the iconic worldwide branding and 30 second Super Bowl ad spots that get us all talking about how fun...
by Lisa Bongiovanni | Jul 17, 2018 | eBooks
You have a great idea for a company. You know that you’re solving a problem that exists in the world. Now what? This eBook models and benchmarks the standard marketing path a startup should follow.Use it as a diagnostic tool for assessing how you’re progressing...
by Lisa Bongiovanni | Jul 17, 2018 | Case Studies
Finding the Right Audience in the B2C Space StraightLine Private Air, a company who provides private aviation services for consumers, has a very specific audience. Traditionally, companies that target the ultra-wealthy engage in high-cost, high-friction strategies...
by Lisa Bongiovanni | Jul 17, 2018 | Case Studies
Promoting an App to Both Businesses and Consumers By targeting both potential users and prospective vendors to join the DropSpot merchant network, CleverFunnel was able to dramatically increase the app’s reach, visibility, and user base in the San Francisco area and...
