Bite-Sized Insights into our Unique Approach

“SEO is a one-time effort.” “You need to be on every social media platform to succeed.” Myths like these are why marketing today gets a bad rap…

Creating a new eCommerce brand is difficult; making it to year three is almost impossible. The brands who do survive for 3+ years have proven their worth and have likely found some advertising tactics that work well for them…

Picture this: It’s December 2020, and you’re a small hemp supplier. Having succeeded with Facebook advertising in the past, you eagerly begin ramping up your ad spend to prepare for the Christmas rush. You crunch the numbers and expect big results…

Marketing a new eCommerce business takes patience. You probably won’t strike gold with your first campaign (or your second). But over time, you’ll learn what strategies works for your business…

Mature websites are intuitive and easy-to-use, with just the right amount of content on each page. But how do you know if your website is mature?

Last week, we talked about getting the most out of organic (ie. free) tactics for driving traffic to your site. Now we enter the murky waters of paid advertising…

Just like a healthy body, a healthy website shouldn’t rely on a single fuel source. To increase traffic delivery to your site, you’ll need to have about five or six tactics going at the same time…

Driving the first 1,000 visitors to your site is a big moment for your eCommerce business, and not just because of the opportunity to sell more products. It’s the only way to get real, workable test results that overcome the law of small numbers…

There’s a term in Buddhism, “Shoshin,” or “beginner’s mind.” This is the mindset you should be in when you enter the testing phase—an exciting and unforgiving stage in your startup journey where many battles are lost and many victories are won…

Emails are an unbelievably powerful tool for reaching your customers directly with targeted messages whenever you need. It’s far cheaper and easier to convince a former customer to buy again than to attract a brand new customer…