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How Facebook Stole Christmas: A Cautionary Holiday Tale

How Facebook Stole Christmas: A Cautionary Holiday Tale

Picture this: It’s December 2020, and you’re a small hemp supplier. Having succeeded with Facebook advertising in the past, you eagerly begin ramping up your ad spend to prepare for the Christmas rush. You crunch the numbers and expect big results…

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How to Hustle 1,000 Visitors to Your eCommerce Site

How to Hustle 1,000 Visitors to Your eCommerce Site

Driving the first 1,000 visitors to your site is a big moment for your eCommerce business, and not just because of the opportunity to sell more products. It’s the only way to get real, workable test results that overcome the law of small numbers…

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What Zen Buddhism Has to Do with Marketing Your Business

What Zen Buddhism Has to Do with Marketing Your Business

There’s a term in Buddhism, “Shoshin,” or “beginner’s mind.” This is the mindset you should be in when you enter the testing phase—an exciting and unforgiving stage in your startup journey where many battles are lost and many victories are won…

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