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What Zen Buddhism Has to Do with Marketing Your Business

What Zen Buddhism Has to Do with Marketing Your Business

There’s a term in Buddhism, “Shoshin,” or “beginner’s mind.” This is the mindset you should be in when you enter the testing phase—an exciting and unforgiving stage in your startup journey where many battles are lost and many victories are won…

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The Truth about Branding in 2022

The Truth about Branding in 2022

Chances are, you’re probably not a marketing expert with tons of experience designing logos or picking out brand colors or coming up with catchy slogans. That’s okay. Your brand won’t be perfect, and it doesn’t need to be…

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What Makes You Different?

What Makes You Different?

More often than not, someone has already had your brilliant idea. There’s probably someone out there right now selling those flame-throwing Barbie dolls that you invented in the shower last night. But that doesn’t mean you should give up on your dream…

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Who is your customer? Here’s how to find out

Who is your customer? Here’s how to find out

Instead of blindly waving your hands and shouting at the top of your lungs hoping someone eventually notices you, stop for a second and consider who you actually want to notice you, and go about building a relationship with them…

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