Hannah Bink, the Director of Partner Marketing at Scaled Agile talks shop with CleverFunnel CEO Chris Franks. A Boulder, CO-based that is the provider of SAFe®, the world's leading framework for enterprise agility. Hannah manages marketing for the Scaled Agile Partner...
Goodbye Neiman Marcus, J. Crew, and what’s sure to be a whole lot more of really irrelevant brands that are filing for bankruptcy this week. Other than being thirty years younger and 100k poorer than their target demographic, I have nothing personally against these...
Take a look at your blog. Does it adequately cover all the topics relevant to your brand in a coherent, organized fashion, or is it a chaotic, intermittent blathering of random bullshit? I mean, we've all been there: No inspiration for days, and then...
Now now, before you get all up in arms that we’re inciting a riot or encouraging physical harm to others, we are not talking about *actual* violence. In the World of digital marketing there are a few “taboo” or no-no’s that we all try to follow. One of those is not...
Does it seem like more and more advertising campaigns are targeted to buildings and logos rather than actual people? Traditional B2B marketing practices place a bizarre emphasis on designing solutions for either a brand's image or a corporate logo. After all, has the...
Happy Repeal Day, Sinners! What was once called the great experiment, turned out to be a great flop. Prohibition was intended to free society of the evils of drinking and fix the issues plaguing the once great American freedom land. And, it was a noble cause. As the...
Denver Startup Week has returned! For an entire week, downtown Denver is going to be inundated with entrepreneurs, marketers, business owners, tech junkies, designers, app developers, and business enthusiasts. That's right: Denver Startup Week. This year, the event...
It's that time of year again. Thousands of tech people from all over the city converge on downtown Denver, eager to fill their beautiful brains with the latest in startup wisdom and lore. Entrepreneurs from all walks of life (and at varying degrees of entrepreneurial...
Why We Adopted Agile Methodology and Why You Should Too Let’s face it. The quarterly or, god forbid, yearly planning that marketing departments have done for decades is a terrible model. It starts with an all-knowing CMO (don’t get us started on that), typing up a...
As an artform, marketing and advertising have been a part of human history since antiquity. Earthenware pots in Ancient Athens oftentimes advertised a particular artist or shop. Stone tablets and papyrus leaflets from the Roman Empire advertising anything from fish...