Case Study

A Blue Ocean

Instead of swimming against the current in the B2C app space, CleverFunnel found a blue ocean where this client could corner the market while being up against Amazon’s market dominance.

The Challenge

With Amazon’s Audible product dominating the mainstream market, how can we gain market share while maintaining CPA that doesn’t gouge your margins?

The Solution

Through a series of market tests and a novel approach to audience data analytics, CleverFunnel developed a scalable strategy to drive cheap downloads in an underserved market.

The Results

The extensive testing done by CleverFunnel helped identify new markets for our client to expand into. We were able to drive new downloads of their mobile app and beat the client’s aggressively low Cost Per Download goal.

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