Case Study
In Person & Digital Geotargeting
CleverFunnel used both physical and digital geotargeting to increase overall adoption of Dropspot’s two-sided marketplace app designed to eliminate porch-piracy.
The Challenge
Dropspot was struggling with user adoption of their two-sided marketplace app in San Francisco.
The Solution
Targeted ‘ground softening’ via social ads, email campaign to merchants, simulated ‘missed package’ door sticker campaign and user-focused geotarget digital campaign.
The Results
Utilizing geotargeting, printed flyers, and aggressive digital retargeting of local business partners, we increased overall adoption, signing 60+ merchant businesses as well as a 400% increase in user base.
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