Case Study
E-Commerce for
Non-Profit
Cleverfunnel took on the challenge to audit and update the Mindful Works site to ensure a seamless customer journey with a focus on increased engagements, sales, and donations.
The Challenge
Mindful Works’ existing site was antiquated both in technology and user experience. Their brand identity and creative assets were also in need of refinement and expansion.
The Solution
We first audited and categorized their existing assets into one seamless repository and used this as a jumping-off point to develop new creative assets such as text and imagery. Then, we developed a new site from the ground-up and implemented our diamond design technique to simplify and optimize the user experience and customer buying journey.
The Results
We built a seamless e-commerce digital ecosystem for Mindful-Works that simplifies the customer journey and drives to final purchases as well as provides an environment that is easier for self-management of new content and products.
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