Case Study
Product Segmentation for Success
Using systematic testing and data anaylsis to identify, validate, and best serve new market segments we were able to grow the Receptra brand while simultaneously driving down the cost to acquire new customers.
The Challenge
Discover new audiences for existing and new market-specific products while lowering the overall cost to acquire.
The Solution
Creative use of multi-channel, multi-variant ads, and message testing.
The Results
With the validation of new audiences, Receptra successfully achieved their goal of lower acquisition costs with new audience segments: Yoga Practitioners, Fitness Enthusiasts, and Fans of Winter Sports.
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