Emerging Market Opportunities
Cleverfunnel helped give SolSpec, an energy tech company, a clear answer into where their services were needed most through a unique, customized approach to location testing.
SolSpec was suffering from what we call “the big room problem.” They could see opportunity in every direction, but could not find a way to choose which direction to take their brand.
CleverFunnel identified several geographic that held potential for expansion. We then ran a top-of-funnel campaign to potential customers, testng against a variety of problems that SolSpec was capable of solving.
CleverFunnel identified a surprising new market for energy tech – Alaska. To validate these results, Solspec took a trip to Anchorage. Based on the overwhelming results they saw, Solspec announced they would be opening a new office in Alaska.
Look, we get it, it’s scary to make the first move.
If you’re like 95% of other people out there, you don’t trust marketers. We don’t blame you. Let us alleviate your skepticism and help you make sure you have the insights you need to make intelligent decisions.