by Lisa Bongiovanni | Jul 25, 2018 | Blog Posts, Marketing Lore, News
About once a year, the CleverFunnel team gets together and sees what ways we can force metaphors with popular cultural events. This time? It’s the ever-popular Shark Week. Here’s how it happened: Lisa announced to everyone that it was important that we go...
by Chris Franks | Jul 24, 2018 | Blog Posts, Marketing Tools
Today’s topic: the personal whiteboard. It seems like people want need to stay inside the digital ecosystem these days. You get messages, you create to-do lists, you write blogs, and edit html files in a text editor, share files on Google Drive or something...
by Lisa Bongiovanni | Jul 18, 2018 | Blog Posts, Growth Marketing, Marketing Lore
I don’t mean to sound so crass, but I feel like we’re living Groundhog Day over and over and over again. The Fortune 500 companies we all know and look up to for the iconic worldwide branding and 30 second Super Bowl ad spots that get us all talking about how fun...
by Lisa Bongiovanni | Jul 16, 2018 | 22 Laws Revisited, Blog Posts, Marketing Lore
The 22 Immutable Laws Of Marketing is one of the most influential business books ever written and remains a staple of any marketer’s bookshelf. Al Ries and Jack Trout did an incredible job distilling decades worth of insider marketing industry wisdom down into a few...
by Lisa Bongiovanni | Jul 16, 2018 | 22 Laws Revisited, Blog Posts, Marketing Lore
How do The 22 Immutable Laws Of Marketing hold up now that the internet has fundamentally changed the way that marketing operates and people digest media and use products? This blog series will look at the 22 Immutable Laws, one at a time, to determine what has stood...
by Lisa Bongiovanni | Jul 10, 2018 | Blog Posts, Marketing Lore, Marketing Tools, News
If you already know what I’m referencing, you’re probably thinking, “Hey, that’s not what that’s for!”. We’re talking about the new settings in Facebook that allow you to spy on your competitor’s Facebook ads, err — see what ads are running on...
