RIP and Good Riddance to Irrelevant Retail

RIP and Good Riddance to Irrelevant Retail

Goodbye Neiman Marcus, J. Crew, and what’s sure to be a whole lot more of really irrelevant brands that are filing for bankruptcy this week. Other than being thirty years younger and 100k poorer than their target demographic, I have nothing personally against these...
Content Clusters, or Content Clusterfuck?

Content Clusters, or Content Clusterfuck?

Take a look at your blog. Does it adequately cover all the topics relevant to your brand in a coherent, organized fashion, or is it a chaotic, intermittent blathering of random bullshit?  I mean, we’ve all been there: No inspiration for days, and then...
Violence is the Answer, Sometimes

Violence is the Answer, Sometimes

Now now, before you get all up in arms that we’re inciting a riot or encouraging physical harm to others, we are not talking about *actual* violence. In the World of digital marketing there are a few “taboo” or no-no’s that we all try to follow. One of those is not...