by Lisa Bongiovanni | Mar 9, 2020 | Growth Marketing, Marketing Lore
Does it seem like more and more advertising campaigns are targeted to buildings and logos rather than actual people? Traditional B2B marketing practices place a bizarre emphasis on designing solutions for either a brand’s image or a corporate logo. After all,...
by Lisa Bongiovanni | Aug 2, 2018 | Blog Posts, Marketing Lore
As an artform, marketing and advertising have been a part of human history since antiquity. Earthenware pots in Ancient Athens oftentimes advertised a particular artist or shop. Stone tablets and papyrus leaflets from the Roman Empire advertising anything from fish...
by Luke Rothschild | Jul 31, 2018 | Blog Posts, Growth Marketing, Marketing Lore, Slideshows
Growth Marketing is relatively new, and diametrically opposed to most of the traditional methods in digital marketing. In a sense, growth marketers have reinvented the art and science of digital marketing, and have brought a new look at how companies can better...
by Lisa Bongiovanni | Jul 26, 2018 | Blog Posts, Marketing Lore
As a growth marketing agency, CleverFunnel invests a lot of page space describing the benefits that growth marketing can have for companies. Is it a silver bullet? I mean, maybe, but there are plenty of other considerations. What also matters is the gun firing the...
by Lisa Bongiovanni | Jul 25, 2018 | Blog Posts, Marketing Lore, News
About once a year, the CleverFunnel team gets together and sees what ways we can force metaphors with popular cultural events. This time? It’s the ever-popular Shark Week. Here’s how it happened: Lisa announced to everyone that it was important that we go...
by Lisa Bongiovanni | Jul 18, 2018 | Blog Posts, Growth Marketing, Marketing Lore
I don’t mean to sound so crass, but I feel like we’re living Groundhog Day over and over and over again. The Fortune 500 companies we all know and look up to for the iconic worldwide branding and 30 second Super Bowl ad spots that get us all talking about how fun...
