by Lisa Bongiovanni | Jul 16, 2018 | 22 Laws Revisited, Blog Posts, Marketing Lore
The 22 Immutable Laws Of Marketing is one of the most influential business books ever written and remains a staple of any marketer’s bookshelf. Al Ries and Jack Trout did an incredible job distilling decades worth of insider marketing industry wisdom down into a few...
by Lisa Bongiovanni | Jul 16, 2018 | 22 Laws Revisited, Blog Posts, Marketing Lore
How do The 22 Immutable Laws Of Marketing hold up now that the internet has fundamentally changed the way that marketing operates and people digest media and use products? This blog series will look at the 22 Immutable Laws, one at a time, to determine what has stood...
by Lisa Bongiovanni | Jul 10, 2018 | Blog Posts, Marketing Lore, Marketing Tools, News
If you already know what I’m referencing, you’re probably thinking, “Hey, that’s not what that’s for!”. We’re talking about the new settings in Facebook that allow you to spy on your competitor’s Facebook ads, err — see what ads are running on...
by Lisa Bongiovanni | Jun 20, 2018 | Blog Posts, Marketing Lore
We’ve all seen clickbait-y articles promising to quadruple our lead flow overnight, double our conversion rates, and cause pixies to ride unicorns through the sky… all with one simple AdWords hack! A company I used to work for relied heavily on AdWords for lead...
by Lisa Bongiovanni | Jun 13, 2018 | Blog Posts, Growth Marketing, Marketing Lore
The dust settles, and your three-to-six month journey through your startup accelerator program has concluded. Presumably, at this point, you have some sort of MVP, or minimum viable product, which you have used to secure some seed funding (at the very least, the...
by Chris Martinez | May 2, 2018 | Blog Posts, Growth Marketing, Marketing Lore
If you haven’t noticed, long-winded analogies are sort of what we do here at CleverFunnel. My last post compared the way business leaders consider their marketing stack to the way that Broncos fans regard any team other than the Broncos in Denver. Well, in a...
