Applied Creativity

Marketing Isn’t Just Pretty Colors

Although, Those Are Good Too

Here’s something we’ve noticed lately in the world of digital marketing. Someone will design an ad, a website, or an email, and it will be absolutely stunning. The colors are sharp. There’s some fancy animation involved, or some quirky navigation tools included. That’s all well and good, of course, but the function of said page/email/ad should never be overlookedIf I can’t find a call to action on your landing page immediately, your landing page is not going to be as successful as it could be. Pure and simple.

To us, form should never come before function. That is, if your page is pretty but meaningless, it isn’t a good page. However, function should never come before form either. If your call to action on an email is explicit and apparent, but the email looks like absolute dogshit, that’s also a problem.

At CleverFunnel, we are all about striking a balance between form and function. When developing a new campaign for a client, we are always trying to explore new avenues, and we’re always trying to attack a problem from as many different ways as possible.

We’ve found that when we flip a problem on its head, a new realm of possibilities and solutions emerge. We live for the challenge of creating something beautiful and useful with our clients, and we love showing our clients possibilities that they didn’t even know existed.

We live at the intersection of inspiration and organization.

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