ICP Validation Package
Validate your ICP.
Move Forward with Clarity.
In just 60 days, the ICP Validation Package uses live demand signals to show who to focus on, how to engage them, and where you can actually win.
why ICP validation?
Get Decisive Answers to Business-Critical Questions
Which ICP Segment Should We Prioritize?
Find out which customer groups to focus on and which to deprioritize for the best results.
What Motivates My Customers To Buy?
Uncover which motivations and triggers actually drive your ideal buyers to take action in-market.
What Message Should Sales Lead With?
See which messaging your ICP responds to and which underprforms, so you can feel confident in decisions.
How ICP validation turns your customer behavior into GTM insights
I really thought I had a handle on our target market and the messaging to attract them. It turns out I was wrong … the best thing is it only took about a month before I started getting answers.
Proven to drive business impact
Santo Spirits
Testing revealed the right combination of ICP segment, driver, and message, helping triple monthly online orders while reducing ad costs.
Oil & Gas Sector
By identifying five distinct ICP segments and testing messaging variations, a 450% increase in qualified leads was driven by focusing on the highest-response segments.
Competing with Amazon
Two untapped market segments were uncovered, enabling lower acquisition costs and sustainable differentiation in a highly competitive category.
Product Launch Testing
Using a dark-brand testing approach, a major product innovation was validated across six markets, enabling a confident launch strategy grounded in real demand signals.
The Offer
The ICP Validation Package
60 Days to ICP Certainty
- NFixed price, no hidden costs
- N60-day engagement
- NNo long-term contract
- NNo ongoing commitment
- Leadership-ready executive deck
- Sales-ready ICP cards
- In-depth messaging playbook
- Guarantee: If results are inconclusive, you'll receive a second test at no additional cost.
Get ICP clarity before your next go-to-market decision gets expensive.