Website Redesign Triples Traffic for Sustainable Real Estate Firm
- Real Estate
Resight is an environmentally conscious real estate investment and redevelopment company that acquires and transforms under-performing and impaired real estate.
223%
increase in new visitors
142%
increase in returning visitors
4 months
timeline to complete project
Challenge
Outdated Digital Presence
Resight's existing website no longer reflected the company's true personality or met contemporary design standards. They needed to embrace a fresh, modern aesthetic that would stand the test of time and improve the overall user experience.
CleverFunnel's execution of our website redesign delivered outstanding results in just four months. Their strategic approach to modernizing our digital presence while maintaining our core identity was impressive. The team's implementation of the modular design system has given us unprecedented control over our content, while their attention to responsive design ensures our message reaches everyone. The 223% increase in new visitors reflects the quality of their work, but more importantly, they gave us a platform that truly represents our mission.”
Solution
A Strategic Visual Refresh
CleverFunnel developed a comprehensive website redesign strategy to address Resight's needs:
- Refreshed visuals and layout using Golden Ratio and Diamond Design frameworks
- Created modern, custom icons to differentiate Resight in a more traditional industry
- Implemented responsive design to ensure seamless display across all devices and screen sizes
- Used a modular design system enabling clients to easily update and manage their content
- Enhanced project portfolio section to better showcase the client’s work and impact
Results
Tripled Traffic Growth
The redesigned Resight website achieved all outlined objectives:
- Perfectly captured Resight's personality
- Improved user experience and increased site traffic
- Ensured long-term visual appeal
- Empowered clients to easily manage and update their content
The success of this project continues to pay dividends. Thanks to Resight’s glowing recommendation, we went on to land the largest single project in our company's history.