by Chris Franks | Mar 9, 2020 | Growth Marketing, Marketing Lore
Does it seem like more and more advertising campaigns are targeted to buildings and logos rather than actual people? Traditional B2B marketing practices place a bizarre emphasis on designing solutions for either a brand’s image or a corporate logo. After all,...
by Chris Franks | Nov 10, 2017 | Blog Posts, Growth Marketing, Marketing Lore
Art and Science Part 4 – Using The Data For Good If you’ve been keeping up with our Art and Science of Finding Customers series, you should now have a good idea of who you are targeting, and how to speak with them. Last week, you were able to figure out if the...
by Chris Franks | Aug 18, 2017 | Blog Posts, Marketing Lore
Hey, content folks. Glad to see you’re doing your homework because, to me, the only thing that’s more frustrating than a company with no content is a company with terrible content. Boy, do I hate when companies are producing irrelevant, meaningless...
by Chris Franks | May 11, 2017 | Blog Posts, Marketing Lore
EMOJI I don’t know about you, but I personally think emoji are kind of dumb. However, that’s just one outlaw’s opinion on the matter. Here at the CleverFunnel homestead, we like to joke that emoji are the performance enhancement pills err…...
