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Move Over, Developers, Agile is for Marketing Now

Move Over, Developers, Agile is for Marketing Now

by Lisa Bongiovanni | Aug 7, 2018 | Blog Posts

Why We Adopted Agile Methodology and Why You Should Too Let’s face it. The quarterly or, god forbid, yearly planning that marketing departments have done for decades is a terrible model. It starts with an all-knowing CMO (don’t get us started on that), typing up a...
Another CMO Bites the Dust…

Another CMO Bites the Dust…

by Lisa Bongiovanni | Jul 18, 2018 | Blog Posts, Growth Marketing, Marketing Lore

I don’t mean to sound so crass, but I feel like we’re living Groundhog Day over and over and over again. The Fortune 500 companies we all know and look up to for the iconic worldwide branding and 30 second Super Bowl ad spots that get us all talking about how fun...

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