by Chris Franks | Jul 31, 2018 | Blog Posts, Growth Marketing, Marketing Lore, Slideshows
Growth Marketing is relatively new, and diametrically opposed to most of the traditional methods in digital marketing. In a sense, growth marketers have reinvented the art and science of digital marketing, and have brought a new look at how companies can better...
by Chris Franks | Nov 2, 2017 | Blog Posts, Growth Marketing, Marketing Lore
Last week, you thought through your customers, and you teased out what would drive them to interact with your business. Now what? I’ll dive into a practice called Persona Driver Messaging, which we refer to as “PDM” here at CleverFunnel. It’s a way for us to test if...
