by Lisa Bongiovanni | Jun 16, 2017 | Blog Posts, Marketing Lore
We’re only human, and we crave instant gratification. I’ve found that this is excessively true when it comes to owners of companies in regards to their marketing budgets. You pump a certain percentage of revenue into getting your product into the world, so...
by Lisa Bongiovanni | Jun 9, 2017 | Blog Posts, Marketing Lore
An Email blast is just plain stupid and needs to stop, forever. I will say it again. WE NEED TO STOP EMAIL “BLAST”! An email blast is quite possibly the dumbest, least effective and, quite frankly, one of the most detrimental tactics (if it can even be called...
by Lisa Bongiovanni | May 26, 2017 | Blog Posts, Marketing Lore
There Is No “Best Time” The “best time” is an illusion. I can already hear the naysayers and old timers getting ready with their ancient pony express data telling every marketer that Tuesday and Thursday afternoons are, statistically, the best...
by Lisa Bongiovanni | Apr 18, 2017 | Blog Posts, Marketing Lore
When it comes to digital marketing, there’s not much that makes us more anxious than the moment just before we launch an email campaign. Is everything set up correctly? Are all my UTM parameters in line? Is that really how you spell “punctual”? While...
