by Lisa Bongiovanni | Jun 16, 2017 | Blog Posts, Marketing Lore
We’re only human, and we crave instant gratification. I’ve found that this is excessively true when it comes to owners of companies in regards to their marketing budgets. You pump a certain percentage of revenue into getting your product into the world, so...
by Lisa Bongiovanni | May 23, 2017 | Blog Posts, Marketing Lore
I’m going to go about this post in a very roundabout way, so bear with me. For whatever reason, the dealership that I get my car maintenance done always has HGTV on. I guess it’s the most inoffensive content they could possibly come up with. So recently, I...
by Lisa Bongiovanni | Mar 15, 2017 | Blog Posts, Marketing Lore
When I was first given the opportunity to manage a Google AdWords campaign, my thoughts filled with images of sitting around large wooden tables, drinking all sorts of whiskey-laced cocktails, and plastering idea-after-idea up on a chalkboard in a room drenched in...
