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Goodbye Checklist Marketing, Hello Growth Marketing: Interview w/ Hannah Bink

Goodbye Checklist Marketing, Hello Growth Marketing: Interview w/ Hannah Bink

by Chris Franks | May 14, 2020 | Growth Marketing

Hannah Bink, the Director of Partner Marketing at Scaled Agile talks shop with CleverFunnel CEO Chris Franks. A Boulder, CO-based that is the provider of SAFe®, the world’s leading framework for enterprise agility. Hannah manages marketing for the Scaled Agile...
The 3 Great Ways To See Growth in Action At This Year’s Denver Startup Week

The 3 Great Ways To See Growth in Action At This Year’s Denver Startup Week

by Lisa Bongiovanni | Sep 13, 2018 | Blog Posts, Events, Growth Marketing

It’s that time of year again. Thousands of tech people from all over the city converge on downtown Denver, eager to fill their beautiful brains with the latest in startup wisdom and lore. Entrepreneurs from all walks of life (and at varying degrees of...
Move Over, Developers, Agile is for Marketing Now

Move Over, Developers, Agile is for Marketing Now

by Lisa Bongiovanni | Aug 7, 2018 | Blog Posts

Why We Adopted Agile Methodology and Why You Should Too Let’s face it. The quarterly or, god forbid, yearly planning that marketing departments have done for decades is a terrible model. It starts with an all-knowing CMO (don’t get us started on that), typing up a...
What Gladiators, Oreos and the Model T Taught Us About Marketing Metrics

What Gladiators, Oreos and the Model T Taught Us About Marketing Metrics

by Lisa Bongiovanni | Aug 2, 2018 | Blog Posts, Marketing Lore

As an artform, marketing and advertising have been a part of human history since antiquity. Earthenware pots in Ancient Athens oftentimes advertised a particular artist or shop. Stone tablets and papyrus leaflets from the Roman Empire advertising anything from fish...
Slideshow: WTF is Growth Marketing?

Slideshow: WTF is Growth Marketing?

by Luke Rothschild | Jul 31, 2018 | Blog Posts, Growth Marketing, Marketing Lore, Slideshows

Growth Marketing is relatively new, and diametrically opposed to most of the traditional methods in digital marketing. In a sense, growth marketers have reinvented the art and science of digital marketing, and have brought a new look at how companies can better...
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