by Lisa Bongiovanni | May 26, 2017 | Blog Posts, Marketing Lore
There Is No “Best Time” The “best time” is an illusion. I can already hear the naysayers and old timers getting ready with their ancient pony express data telling every marketer that Tuesday and Thursday afternoons are, statistically, the best...
by Lisa Bongiovanni | Apr 18, 2017 | Blog Posts, Marketing Lore
When it comes to digital marketing, there’s not much that makes us more anxious than the moment just before we launch an email campaign. Is everything set up correctly? Are all my UTM parameters in line? Is that really how you spell “punctual”? While...
