by Lisa Bongiovanni | Aug 7, 2018 | Blog Posts
Why We Adopted Agile Methodology and Why You Should Too Let’s face it. The quarterly or, god forbid, yearly planning that marketing departments have done for decades is a terrible model. It starts with an all-knowing CMO (don’t get us started on that), typing up a...
by Lisa Bongiovanni | Jul 25, 2018 | Blog Posts, Marketing Lore, News
About once a year, the CleverFunnel team gets together and sees what ways we can force metaphors with popular cultural events. This time? It’s the ever-popular Shark Week. Here’s how it happened: Lisa announced to everyone that it was important that we go...
by Chris Martinez | May 2, 2018 | Blog Posts, Growth Marketing, Marketing Lore
If you haven’t noticed, long-winded analogies are sort of what we do here at CleverFunnel. My last post compared the way business leaders consider their marketing stack to the way that Broncos fans regard any team other than the Broncos in Denver. Well, in a...
by Lisa Bongiovanni | Apr 13, 2018 | Blog Posts, Marketing Lore
As I am sitting down to write this article, the Colorado Avalanche have just dipped their toe into the playoffs after barely clinching the last playoff spot in the Western Conference. The Denver Nuggets nearly accomplished the same feat losing in a nail-biting...
by Lisa Bongiovanni | Jan 4, 2018 | Blog Posts, Growth Marketing, Marketing Lore
I find that the more I write for the CleverFunnel blog, the more I reflect on my previous marketing roles. That is to say, I think about the way I used to do things in previous marketing positions, and I just roll my eyes at how absolutely ridiculous a lot of it was....
