Move Over, Developers, Agile is for Marketing Now

Move Over, Developers, Agile is for Marketing Now

Why We Adopted Agile Methodology and Why You Should Too Let’s face it. The quarterly or, god forbid, yearly planning that marketing departments have done for decades is a terrible model. It starts with an all-knowing CMO (don’t get us started on that), typing up a...
AdWords & Denver Sports Analogies

AdWords & Denver Sports Analogies

As I am sitting down to write this article, the Colorado Avalanche have just dipped their toe into the playoffs after barely clinching the last playoff spot in the Western Conference. The Denver Nuggets nearly accomplished the same feat losing in a nail-biting...