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What Gladiators, Oreos and the Model T Taught Us About Marketing Metrics

What Gladiators, Oreos and the Model T Taught Us About Marketing Metrics

by Lisa Bongiovanni | Aug 2, 2018 | Blog Posts, Marketing Lore

As an artform, marketing and advertising have been a part of human history since antiquity. Earthenware pots in Ancient Athens oftentimes advertised a particular artist or shop. Stone tablets and papyrus leaflets from the Roman Empire advertising anything from fish...
Is Growth Marketing a Quality or Quantity Game?

Is Growth Marketing a Quality or Quantity Game?

by Lisa Bongiovanni | Jan 4, 2018 | Blog Posts, Growth Marketing, Marketing Lore

I find that the more I write for the CleverFunnel blog, the more I reflect on my previous marketing roles. That is to say, I think about the way I used to do things in previous marketing positions, and I just roll my eyes at how absolutely ridiculous a lot of it was....

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