by Lisa Bongiovanni | Jun 20, 2018 | Blog Posts, Marketing Lore
We’ve all seen clickbait-y articles promising to quadruple our lead flow overnight, double our conversion rates, and cause pixies to ride unicorns through the sky… all with one simple AdWords hack! A company I used to work for relied heavily on AdWords for lead...
by Lisa Bongiovanni | Apr 13, 2018 | Blog Posts, Marketing Lore
As I am sitting down to write this article, the Colorado Avalanche have just dipped their toe into the playoffs after barely clinching the last playoff spot in the Western Conference. The Denver Nuggets nearly accomplished the same feat losing in a nail-biting...
by Lisa Bongiovanni | Sep 8, 2017 | Blog Posts, Case Studies, Marketing Lore
Have you ever tried gardening? If you’re a city-slicker like me, the idea of growing my own vegetables seems about as foreign as asking me to order the meatballs at IKEA in perfect Swedish — I could try it, but I’m sure I’d just get some...
by Lisa Bongiovanni | Jun 16, 2017 | Blog Posts, Marketing Lore
We’re only human, and we crave instant gratification. I’ve found that this is excessively true when it comes to owners of companies in regards to their marketing budgets. You pump a certain percentage of revenue into getting your product into the world, so...
by Lisa Bongiovanni | Mar 15, 2017 | Blog Posts, Marketing Lore
When I was first given the opportunity to manage a Google AdWords campaign, my thoughts filled with images of sitting around large wooden tables, drinking all sorts of whiskey-laced cocktails, and plastering idea-after-idea up on a chalkboard in a room drenched in...
