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Stop Writing Terrible Content – When to Push Back as a Content Marketer

Stop Writing Terrible Content – When to Push Back as a Content Marketer

by Lisa Bongiovanni | Aug 18, 2017 | Blog Posts, Marketing Lore

Hey, content folks. Glad to see you’re doing your homework because, to me, the only thing that’s more frustrating than a company with no content is a company with terrible content. Boy, do I hate when companies are producing irrelevant, meaningless...
What Makes “Effective” Content?

What Makes “Effective” Content?

by Lisa Bongiovanni | May 23, 2017 | Blog Posts, Marketing Lore

I’m going to go about this post in a very roundabout way, so bear with me. For whatever reason, the dealership that I get my car maintenance done always has HGTV on. I guess it’s the most inoffensive content they could possibly come up with. So recently, I...

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