Case Study

Niche Market Success

StraightLine Private Air fills a gap between the commercial flyer and private plane owners but struggled to garner attention within their niche market. CleverFunnel proved customer acquisition is possible with highly targeted multi-channel strategies.

The Challenge

Finding and converting clients who fall between commercial travelers and private jet owners.

The Solution

Persona discovery, targeted social and PPC, premium content, digital and email remarketing campaigns.

The Results

We identified StraightLine’s ideal customer and implemented a highly targeted multi-channel, multi-touch strategy, and in turn increased high-quality leads by 300% and drastically reduced their conversion timeline.

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