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What We Believe
Who is CleverFunnel? Not such an easy question to answer, but hopefully, our core beliefs will give you an idea who you’re talking to.
If data could break the curse of the Bambino, surely it was powerful enough to help people find customers.
We laugh every time we see the Geico commercial with Ice T. It’s delicious! Even if it’s funny, as a Growth Marketer, it makes no sense. Unless there is a click, a visit, or an email open, it didn’t happen. We only concern ourselves with those things that can be measured, and we measure all things!
The moment you figure it out it changes. This work is a never-ending process of learning more about the evolving wants and needs of your target market. If you’re like us, you love the work, and it is an excellent ride.
This game is for the bold. You must be prepared to get it wrong. The Growth Marketer celebrates failure at the same level as we celebrate success. In both cases, we’ve become smarter. It can be scary to try something entirely new and weird, but those strange tests are often the ones that win the most significant results. Be bold and remember, no one is going to take away your birthday if you mess up.
Put on your big kid pants because it’s time for some harsh truths. Your opinion about how your company wins customers doesn’t matter. Our opinion doesn’t matter. No one’s opinion matters. The only thing that matters is what we can prove. Growth Marketers are only interested in verifiable truths.
While traditional marketing is only interested in gaining awareness and exposure for your product, growth marketing takes a full-funnel approach to customer acquisition. Growth professionals look at the entire buyer’s journey and apply our structured and data-centric approach to every portion of the buying process.
Remember Rule #1? At the heart of Growth Marketing is the idea of small tests. Why would companies spend millions of dollars on things that hopefully will work? We have the tools to find out whether or not a tactic will be useful before we waste a bunch of time and money.
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