Digital Advertising That Drives Measurable ROI
Whether you’re new to digital advertising or looking to optimize an existing campaign, there’s only one question that matters: Will your marketing spend drive results? You need more than creative concepts—you need a partner who can demonstrate ROI and justify your investment.
We approach digital advertising like a scientist—carefully tweaking the formula and testing various combinations of platform and tactic until we find the perfect solution.
What We Do
Audience Creation
Engage your ICP through custom targeting
Premium Ad Creation
Write and design ads that maximize conversions
Monitoring & Reporting
Launch, optimize, and transparently report on your campaign
Alignment with Business Goals
Ensure your campaigns are benefiting your bottom line
Receptra Naturals CBD partnered with CleverFunnel for multi-channel marketing, overcoming industry-specific challenges. CleverFunnel’s team provided invaluable analysis, strategic guidance, and flexible solutions, adapting quickly to changing ad restrictions. Their thorough approach and detailed tracking of initiatives significantly improved Receptra’s digital marketing efforts and overall strategy.
Case Study
Client Profile
Invigor8 is a premium wellness brand specializing in all-natural superfood shakes and supplements. With over 10,000 verified reviews and a 4.8-star rating, their products help customers manage weight, build lean muscle, and satisfy cravings without artificial ingredients.
CHALLENGE
In Q2 2024, Invigor8’s Meta advertising campaigns began showing concerning trends. Cost per acquisition (CPA) was steadily rising, threatening to impact the campaign’s profitability and scalability. This challenge would require multiple rounds of optimization and a willingness to continuously test new approaches.
Solution
After analyzing top-performing creatives across the D2C industry, we developed and tested five new ad variations, achieving a 18% reduction in CPA. But we didn’t stop there. When costs began rising again in June, we quickly pivoted to optimize audience targeting, resulting in an additional 29% CPA reduction. This agile approach to campaign optimization demonstrates the power of continuous testing and refinement in digital advertising.
Results
Our multi-phase optimization approach delivered significant improvements:
- Further reduced CPA from $122.14 to $86.58
- Achieved additional 29% cost reduction
- Successfully reversed early June CPA increase
- Established new performance baseline for future optimization
41%
total reduction in customer acquisition costs
$36
average savings per customer acquired versus peak CPA
2 months
timeframe to achieve results