Market Research That Eliminates Acquisition Guesswork
What if you could test your marketing assumptions before betting your budget on them? Traditional marketing relies on best practices and gut feelings. But in today’s data-rich world, you don’t have to guess—you can validate your strategy through testing.
What We Do
Market Research & Analysis
Assess your company’s market position to identify gaps and opportunity areas
Persona & ICP Testing
Develop key personas for your brand and validate your ICP through testing
Brand & Message Testing
Run multi-platform tests that yield objective insights into what drives revenue
Applied Growth Insights
Roll out market-tested strategies across your company’s growth ecosystem
From day one, CleverFunnel demonstrated this through their methodical, data-driven approach to improving our results. Each competition brought new insights and refinements, and they consistently pushed us to think bigger. What impresses me most is how they’ve turned our initial success into a repeatable, scalable framework that continues to deliver exceptional results.
Case Study
Client Profile
An international business accelerator with a focus on technology startups.
CHALLENGE
The client wanted to optimize their market positioning and messaging for technology startup competitions. They faced several key challenges:
- Running a global campaign
They needed a way to advertise across various markets with differing restrictions and cultural norms. - Low margin for error
They also needed the ability to validate any creative and strategic decisions to prove ROI to stakeholders. - Strict resource constraints
They operated on a strict budget and timeline and needed to act decisively. - High-friction conversion
Applicant companies were required to provide detailed company background and pitch materials.
Solution
Rather than immediately launching full campaigns, we pioneered a “dummy brand” testing strategy that allowed us to validate messaging, channels, and audience targeting before significant budget deployment.
Results
Starting from an initial competition that drew 176 submissions, we refined and optimized our approach until the final competition generated 1,245 submissions—nearly 400% above goal. Our cost per application plummeted from $900 to $158, proving the ROI of thorough testing. When we ran one competition without our full testing protocol, costs spiked to $1,000 per application, further validating our methodology.
608%
increase in submissions (176 to 1,245) across four competitions
82%
reduction in cost per application (from $900 to $158) through improved targeting
400%
above submission goal in final competition (1,245 submissions vs 250 target)
65%
lower costs in campaigns with robust testing ($349 and $158 CPAs) vs without ($1,000 CPA)